The Secret Little Agency (TSLA) has named Julia Wei as general manager of its Singapore office. The appointment of Wei as general manager for its Singapore headquarters is a key part of TSLA’s growth strategy globally.
In her new role, Wei will help TSLA anchor and expand its headquarter operations in Singapore, contribute to strategic client counsel and power-up TSLA’s earned media capabilities as part of its integrated communications planning approach, both regionally and globally.
Wei was last with Edelman Singapore for close to 10 years and headed up Edelman’s Consumer Practice. In the role, she led a team that developed local, regional and global integrated communications strategies for brands such as Shell, Singapore Tourism Board, Lexus and Diageo.
“Singapore is where we started TSLA, and while we focus on deepening our roots here in Asia, we are also turning our gaze toward supporting the strong demand for our creativity and work globally .Wei truly understands the art and science of amplification. She is a smart, reliable ally to many of her clients and beyond the wealth of earned media experience she brings to TSLA, Wei truly shares our global ambition to do great work regardless of medium or channel,” said Nicholas Ye, CEO of TSLA.
“They have been building something truly special at TSLA – a unique working model that combines art, commerce and technology to produce a level of work that goes way beyond traditional advertising and design. I am thrilled to be joining the team and look forward to playing a part in taking the agency to greater heights,” Wei added.
TSLA was most recently in the news for the agency’s collaboration with the Economic Development Board of Singapore to launch a global User Experience lab.