True Digital and Media Platform partners Telaria to enhance video inventory

True Digital and Media Platform has picked software platform Telaria as its preferred video management platform (VMP) for its live TV, TrueID, and video-on-demand (VOD) content. According to a press release, by using Telaria’s VMP, TrueID will be able to gain greater control and insights into its video inventory and demand data across all formats and screens. In addition, TrueID can make informed decisions based on live reporting and address issues with real-time diagnostics. David Sky, operations director at True Digital and Media Platform, said that Telaria’s made-for-video technology would “significantly improve” its monetisation while at the same time “preserving” the viewing experience that is “fundamental” to its success. The media company is looking to bring its inventory to “more advertisers” who are looking to “reach highly engaged audiences” through this partnership. Commenting that it is “thrilled to work with TrueID”, Kevin Smyth, general manager, Southeast Asia, Telaria said the partnership will create “new opportunities” for brands to “connect” with consumers “with increased efficiency at scale”. “Given TrueID’s focus on live TV and our expertise in delivering advertising for this video environment, we are excited to see the results of this collaboration,” he added. (Photo courtesy: 123RF)