Trip.com Group has strengthened its content ecosystem by launching a new travel marketing hub, which allows suppliers to expand and enhance their marketing activities on Trip.com Group platforms.
The latest addition, Star Store, enables Trip.com Group partners to expand and upgrade their marketing capabilities across Trip.com Group content distribution channels, such as live streaming and membership community networks by publishing their own content on the platform to help drive bookings. Partners are also given a dedicated forum to integrate differentiated and tailored product offerings and develop their exposure with new product promotion initiatives.
In addition, Star Store offers partners tools to deliver a wider diversity of marketing activities, such as membership promotions, livestream sales and external placement, to name a few. Through its traffic management toolkit, the new travel marketing hub equips partners with the ability to efficiently match and manage traffic to generate greater exposure of their unique product and content offerings.
“Our new travel marketing hub enables travel ecosystem partners to turn engagement into transactions through enhanced marketing activities on this dedicated platform, sharing in the benefits of Trip.com Group’s global user base," commented Sun Bo, CMO of Trip.com Group.
Trip.com Group introduces this latest innovation following an increase in consumption and demand for travel-related content during the pandemic. As people could travel soon, they are now looking for platforms with rich travel content. According to Trip.com Group, as of December 2020, the amount of in-app content on Trip.com Group platforms doubled and time spent by users browsing its platforms increased by 200% compared to 2019.
"Trip.com Group will continue to develop its content and marketing capabilities, applying and expanding this approach to the international market in line with the global travel industry’s recovery," Sun added.