PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024 Group equips suppliers with enhanced marketing capabilities through new hub Group equips suppliers with enhanced marketing capabilities through new hub

share on Group has strengthened its content ecosystem by launching a new travel marketing hub, which allows suppliers to expand and enhance their marketing activities on Group platforms.

The latest addition, Star Store, enables Group partners to expand and upgrade their marketing capabilities across Group content distribution channels, such as live streaming and membership community networks by publishing their own content on the platform to help drive bookings. Partners are also given a dedicated forum to integrate differentiated and tailored product offerings and develop their exposure with new product promotion initiatives.

In addition, Star Store offers partners tools to deliver a wider diversity of marketing activities, such as membership promotions, livestream sales and external placement, to name a few. Through its traffic management toolkit, the new travel marketing hub equips partners with the ability to efficiently match and manage traffic to generate greater exposure of their unique product and content offerings.

“Our new travel marketing hub enables travel ecosystem partners to turn engagement into transactions through enhanced marketing activities on this dedicated platform, sharing in the benefits of Group’s global user base," commented Sun Bo, CMO of Group. Group introduces this latest innovation following an increase in consumption and demand for travel-related content during the pandemic. As people could travel soon, they are now looking for platforms with rich travel content. According to Group, as of December 2020, the amount of in-app content on Group platforms doubled and time spent by users browsing its platforms increased by 200% compared to 2019. 

" Group will continue to develop its content and marketing capabilities, applying and expanding this approach to the international market in line with the global travel industry’s recovery," Sun added.

Related articles Group names Finn Partners as agency of record


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window