Trip.com and Hong Kong Tourism Board (HKTB) have partnered up to expand the “Hello Hong Kong” campaign into four Southeast Asian markets, including Malaysia, Singapore, Thailand and Vietnam.
This collaboration marks the first thematic marketing campaign between Trip.com and the HKTB outside of mainland China after the pandemic, according to the release.
Trip.com cited the Hong Kong government's data that in the first nine months of 2023, five of the top eight short-haul visitor arrivals in Hong Kong were from Southeast Asian countries, with visitors from Malaysia growing by more than 90 times compared to the same period in 2022.
The collaboration will see travellers from the four countries enjoy a discount when they make Hong Kong hotel bookings on Trip.com during the promotion period, with no minimum spend requirement.
For example, visitors who are coming to Hong Kong to attend the Clockenflap music festival, explore Hong Kong WinterFest, participate in the Hong Kong Marathon, or visit the city during the Lunar New Year can now enjoy savings.
In addition, travellers to Hong Kong who make their hotel or air ticket bookings through Trip.com can also claim a special “Hong Kong Night Treats” voucher. With the voucher, individuals will have the opportunity to experience the nightlife and savour the culinary delights of Hong Kong. The voucher can be utilised at various participating restaurants and bars throughout the city.
Edison Chen, vice president of destination marketing & strategic Alliances, Trip.com Group, said: “Our Trip.com data from the same period also bears this out, with the four countries participating in the Hello Hong Kong campaign ranking in the top 10 markets booking trips to Hong Kong. We are happy to partner with the HKTB to welcome more travellers from Southeast Asia to Hong Kong."
MARKETING-INTERACTIVE has reached out to Trip.com for more information.
The campaign is part of the HKTB’s global "Hello Hong Kong" campaign, which was first introduced earlier this year to encourage travellers to visit Hong Kong. As part of the campaign, different programmes and initiatives were introduced such as inviting global celebrity chefs to Hong Kong to promote local culinary culture, inviting HongKongers to pick their ‘must-do’ list in the city and inviting mainland travel trade members to explore opportunities in Hong Kong.
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