Following a regional win for the Fonterra group, Tribal DDB Malaysia has been tasked with developing digital communications for the brand's three main products, AnmumMaterna, AnmumLacta and Anmum Essential.
In January 2013, Tribal DDB ran its first online campaign for AnmumMaterna called The Million Dollar Question. It is specifically targeted at women planning for pregnancy and can be accessed at www.gettingpregnant.com.my.
The purpose of this campaign was to create awareness of the need for consuming the right nutrients even before getting pregnant.
Tribal DDB is now working with Anmum to develop other digital communications to effectively and creatively push brand presence in the online space.