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Adland’s fight for women’s rights

With furore on women abuse in the global spotlight again recently, it looks like adland is also taking a stand on the issue. Marketing takes a look at several stirring ad campaigns that have launched around the world.

The most recent one is this one by UN Women using search terms from Google’s auto-complete feature to show sexism and gender equality today. While the search might result in different responses depending on location, it was done to highlight results of actual searches.

The campaign was created by Christopher Hunt, head of art for Ogilvy & Mather Dubai.

A quick search from our end at Marketing Singapore resulted in responses such as “Women should not work”, “Women should not seek equality with men” “Women cannot drive” and many others.

*Pictures from Ads of the World

Earlier, Indian ad agency Taproot also created a stir on the online community, when it depicted powerful images of Indian goddesses being physically abused. Called the “Save Our Sisters” initiative by Save the Children India NGO, the campaign declares:” Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”

The campaign received much media attention after India was rocked by its horrifying gang-rape and murder case of 23-year-old medical student Jyoti Singh.

*Photos from Buzzfeed

Meanwhile on the local front, women’s right’s group AWARE has also been making ripples over the years with impactful advertisements depicting violence . The first ad was created last year with the help of Lowe Singapore, aiming to battle domestic violence. The second  was created by Saatchi & Saatchi, under the direction of Andy Greenaway (now ECD at Sapient Nitro) several years ago, also for AWARE Singapore.

*Image source 1: http://www.ibelieveinadv.com/2012/01/aware-association-of-women-for-action-and-research-indian-chinese-malay/. Image source 2: Ads of the World.

We say, stop the violence but keep up the great work guys.

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