Lifestyle platform Traveloka has partnered with one of Thailandâ€™s largest movie theatre operators, Major Cineplex, and launched Movies under Traveloka Xperience for its Thailand users. The movies product will allow users to book and purchase seated tickets for pre-sold and premiered movies as well as discover upcoming movies. This is another step forward towards Travelokaâ€™s vision to go beyond just travel related search and purchase, and allow consumers to book their lifestyle needs at their home locations.
Henry Hendrawan, president, Traveloka Group Operations, said apart from a seamless movie booking experience, users will also be able to pay using multiple channels available on Traveloka. “This is a testament to our commitment to fulfill a broad range of lifestyle needs for our customers in Southeast Asia whether they are traveling outbound or staying local. This launch also showcases the importance of Thailand and the inroads that we have made in this exciting market. We will continue to bring forth more exciting products and services in Thailand to further establish Traveloka as its comprehensive travel and lifestyle platform,” he added.
Narute Jiensnong, CMO of Major Cineplex Group, added that “This partnership will provide customers in Thailand a convenient way to discover and book movie tickets via the Traveloka app.â€ť
Sylvia Gunawan, VP revenue & growth, Traveloka Xperience, said â€śTraveloka continues to further its commitment to roll out technology innovations for users to discover the world as frictionless as possible through our travel & lifestyle products. Earlier in June 2019, we introduced Traveloka Xperience to the Thailand market. Today, we proudly announced our strategic partnerships with Major Cineplex to launch Movies, a new category under Traveloka Xperience. Now customers can not only discover and book attractions, spa and massage parlors, dining experience, or tours, but also movie tickets that are still on pre-sale or premiered in Thailand. This enables Thais to explore and enjoy various things to do, even without leaving their hometown.”
Traveloka Xperience is currently available in all interfaces, including mobile application as well as desktop and mobile website, and locally present in Thailand, Indonesia, Vietnam, Malaysia, the Philippines, Singapore, and Australia.
Movies under Traveloka Xperience is expected to enhance the lifestyle of Thais through features such as early discovery of upcoming movies, seat booking and purchase of pre-sold as well as premiered movies, reliable payment channels, and instant confirmation with scan and go feature at the entrance.