PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Traveloka MY names actress Diana Danielle brand ambassador

Traveloka MY names actress Diana Danielle brand ambassador

share on

Traveloka has appointed actress, Diana Danielle, as its brand ambassador for Malaysia. With her keluarga-Malaysia spirit, Traveloka said that Danielle (pictured) was the perfect embodiment of the brand. Angelica Chan, Traveloka's country manager said it was this spirit that would help the nation recover from the pandemic. Chan added that by joining forces with Danielle, the brand is working to invigorate the local travel industry and restore confidence in Malaysians to rediscover the beauty of their homeland. 

To spur the desire to travel again, Traveloka has also released an AR game, "Cut a Cake", where users would be able to win coupons worth up to RM10,000 when they "cut" 10 cakes for the brand. The game was also created to show gratitude and reward Malaysian users as the brand celebrates its 10th year anniversary. Coupons won from the game are valid for redemption from 21 February to 6 March 2022. 

With the AR game, Chan told A+M that it enables the brand to gamify the user experience of the Traveloka travel superapp while showing gratitude to its users in Malaysia. She added that gamers would be pleased to know that the AR game was built on a platform that allows combining user engagement and rewards all into one single interface. Since the launch of the AR game, Chan said that there have been over 15,000 Traveloka travel superapp users who have played the game. 

The brand will also be utilising the lifestyle superapp to connect with its audience by partnering with several local influencers and content creators. Myra Natasha and SoniqWebs, among others, will also appear in a seven-day Instagram live stream from 28 February to 6 March 2022. Aside from an AR game and Instagram live stream appearances, Traveloka has also rolled out extraordinary deals, at highly competitive pricing from platform partners in the airlines, attractions, hotels, as well as spa and beauty segments.

According to Chan, the lifestyle app has achieved over 60% growth in sales in 2021, as compared to 2019. Chan attributes this growth to the brand's promotional efforts such as its monthly double-digit promotions and year-end sales. "The lifestyle superapp was engineered to empower the region’s fast-growing and highly aspirational users to enjoy new experiences, as well as explore the world around them," she added. 

Meanwhile, Tourism Malaysia's director-general, Zainuddin Abdul Wahab also gave his two cents on how the superapp's renewed enthusiasm is playing a bigger role in the local tourism scene. “We welcome Traveloka’s initiatives to constantly be agile in their pursuit of digitising travel experiences and making it an integral part of every Malaysians’ lives. And, especially as we are gearing up to revitalise the economy once more, Traveloka’s drive is a refreshing start to a new decade of possibilities," he explained.

Alongside Danielle was the appointment of Michelle Chong as Traveloka's first brand ambassador in Singapore. Chong was chosen for her tongue-in-cheek humour, exuberance, and love for adventure which perfectly complemented the brand's persona and values. Pascal Gekko, Traveloka's VP of international accommodation, said during a media event yesterday that it was searching for an individual who was not only a familiar face to Singaporeans but also had a personality that connected with Traveloka's brand.

"We saw what Chong has achieved over the years, going from an actress to a director and producer, as well as her energy level and love for adventure. It was just a perfect fit," he said. The brand video introducing Chong showcased two popular characters that she frequently portrayed - Ah Lian and Sonia. 

Related articles:
Traveloka takes off with Michelle Chong as first SG brand ambassador
Traveloka enters Indonesia's ride-hailing scene
Same same, but different: Traveloka next to create 'no design budget' ad
Traveloka holds mega sale to boost tourism sector within Indonesia

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window