Touristly rebrands to Vidi one year after selling 50% stake to AirAsia

Malaysian online travel start-up, Touristly has rebranded to Vidi. The move follows the evolution of the company from a traditional trip planner to a visual discovery platform as it looks to captures the tours and activities in Asia Pacific and beyond.

Taken from the Latin word "to see", Vidi also reflects the travel agent's mission to help  travellers see the world by discovering and booking the best things to do while on holiday.

“Our mission from day one was to give travellers the missing link in how they plan their holidays. This rebranding marks a new chapter in our journey as we move towards making travel discovery more engaging, fun and visual,” Aaron Sarma, founder and CEO of the company said. In addition, the company also unveiled a new mobile app coming in line with the rebranding in the coming weeks.

Last year, AirAsia ​acquired a 50% stake in Touristly through an asset injection and loan deal valued at RM11.5 million. AirAsia Group CEO, Tony Fernandes will serve as chairman of the board for Touristly upon completion of the acquisition. The transaction ​will see AirAsia inject the digital platform of its Travel 3Sixty inflight magazine, valued at RM6.5 million, into Touristly via AirAsia Investments.

The digital platform comprises the online brand for the Travel 3Sixty inflight magazine, touchpoints on the website and online advertising assets, which will allow the startup to reach AirAsia’s 60 million guests annually. Touristly, which will operate under the Travel 3Sixty brand following this deal, will also gain access to offline advertising assets, including the physical version of the inflight magazine, overhead cabins and seat trays on AirAsia aircraft.