Tourism Malaysia eyes Millennials with digital initiatives for Visit Malaysia 2020

Tourism Malaysia has launched its Visit Malaysia 2020 (VM2020) campaign website to portray Malaysia as one of the top destinations to visit in 2020. The campaign aims to offer international and domestic travellers valuable information on Malaysia's tourist attractions. These include recommended destinations, "must-try" meals, travel itineraries, and things to do in Malaysia.

To strengthen its relationship with the community, especially the Millennials, the new website features an "Insta Worthy" section powered by user-generated content (UGC). Travellers’ Instagram photos and videos may stand a chance to be featured in this section, as long as they are tagged with Tourism Malaysia’s official Instagram page and includes #VisitMalaysia2020, #MalaysiaTrulyAsia and #CutiCutiMalaysia hashtags upon posting.

Tourism Malaysia is also utilising a chatbot to provide FAQs and help enhance the user experience across the website. Industry players will be introduced to an online form submission as an efficient platform for all merchants to submit their special deals and packages to be promoted in the VM2020 website. The campaign also aims to boost community engagement and extend the implementation of UGC by developing a platform for travel experiences and recommendations submission.

Musa Yusof, director general of Tourism Malaysia said: "With an enhanced digital experience and experiential content, we hope to entice more international and local tourists to visit the various destinations in our country, in support of Visit Malaysia 2020."

With 2020 just around the corner, Malaysia has shown positive development in tourist arrivals between January to September 2019. Recent statistics from Tourism Malaysia said international tourist arrivals to Malaysia went up by 3.7% to 20,109,203 tourists during the period. This was compared to 19,386,115 tourists for the same period in 2018.

The top 10 countries with the highest contribution of tourist arrivals were Singapore (7,868,755), Indonesia (2,792,776), China (2,413,956), Thailand (1,442,224), Brunei (929,789), India (539,167), South Korea (508,080), Vietnam (323,393), Japan (321,283) and the Philippines (317,294).

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