Tourism Malaysia has announced a tender for advertising agencies to lead its 2015-2017 advertising campaign.
According to The Malaysia Tourism Promotion Board, a tender offer was published in the local newspapers (New Straits Times and Utusan Malaysia) on 4 and 5 May 2014. Currently, a total of 131 brief documents have been sold to advertising agencies that are registered with the Ministry of Finance.
Contracts for its incumbents will end on 31 December 2014.
A total of 140 representatives from 135 advertising agencies attended a tender briefing organised by Tourism Malaysia on 7 May at its headquarters in Putrajaya.
Under the Malaysia Tourism Transformation Plan (MTTP:2020), the government aims to receive 36 million tourist arrivals with RM168 billion in tourist receipts by 2020. Two major initiatives, Visit Malaysia Year 2014 and Year of Festivals 2015 campaigns, are expected to boost tourist arrivals to meet the targets set.
The agencies appointed will play an integral role in helping to achieve this ultimate goal. The account will consist of international advertising campaigns, domestic campaigns, special events campaigns and digital marketing duties.