The festive season is always a great time for innovative advertisements to remind us of the things we often take for granted. This Chinese New Year, Malaysia boasts its homegrown artistic talents with poignant narratives guaranteed to tug at your heart strings.
With themes ranging from multicultural unity to residential harmony, we round up our top five favourite advertisements to celebrate the year of the Goat in cinematic style.
1. Malaysia Airlines’s Blessings
Malaysia Airlines’ latest ad is a mini-celluloid dream. The multiracial cast provides a compelling backdrop for chronicling a dentist’s busy life. In the end, the ad reminds us that “we are already blessed in abundance” if we only take the time to pause and appreciate our loved ones.
2. Mudah.my’s Letting Go of the Past
In this poignant and cleverly subtle plug for Mudah.my, the touching portrayal of an accidental reunion is sure to melt the hearts of those who have trouble letting go of the past.
3. Brand’s 2015 CNY Inspirational Story: Thank you!
Filial piety is not limited to loving your parents, kids! This Brand’s advertisement reminisces troubled times to stress the importance of thanking those who have made sacrifices for us. Prepare a tissue.
4. Petronas’ #ComingHome
This short clip perfectly encapsulates the noisy and exciting adventure of homecoming for any traveler eager to rush back into the loving arms of their family this Chinese New Year.
5. Tenaga Nasional’s Share the Lights
A healthy dose of competition never hurt anyone, but Tenaga Nasional wants you to ‘Share your lights’ with your neighbor, lest the rivalry turns sour.