Top 25 eCommerce leaders 2022: The region’s most savvy marketing professionals

Ecommerce marketers play a crucial role in the success of any organisation today. While often thought to be technical in nature, the truth is, today’s most successful eCommerce professionals must possess creative skills to think out of the box and captivate audiences.

These individuals need to be able to understand their target audience, identify trends, and develop messaging and campaigns that resonate with customers.

Given the talent grab across many Southeast Asian markets, today’s eCommerce leaders also need to know how to inspire and lead a new generation of individuals entering the workforce.

Keeping this in mind, we decided to honour the top 25 eCommerce leaders in Southeast Asia from MARKETING-INTERACTIVE’S Asia eCommerce Awards 2022. The objective of this list was to feature great examples of B2C, B2B, and DTC eCommerce initiatives from an array of industries across the region.

We believe it’s important to highlight the work that eCommerce marketers and professionals are doing as the space continues to grow in importance and become a critical part of many businesses’ strategies.

Our focus includes B2B, manufacturing, pharma/healthcare, hotels, airlines, DTC, retail, CPF, FMCG, and FSI industries, because we wanted to showcase a diverse range of industries that are excelling in eCommerce.

What we did not include were marketplaces, site aggregators, super apps, OTT platforms, and agencies, as our centre of attention was on individual leaders driving innovation and success within their respective industries.

We relied on submissions, nominations, and our knowledge of the market to select the 25 individuals being featured today.

We looked at their roles and responsibilities; their initiatives and objectives; examples of their best work; primary challenges or barriers; examples of innovation and strategic thinking; testimonials; exceptional actions; and of course, results. We took into account the testimonials given to us from across the industry.

We are excited to share these leaders’ examples of innovation, strategy, and exceptional achievements over the past three years. The leaders featured in this report have pushed boundaries and driven eCommerce success for their organisations. We hope their stories will inspire and provide insights for those looking to drive eCommerce growth in their own businesses.

Top 25 Profiles

1. Deborah Chong from Danone

2. Lyubomir Minkov from FairPrice Online

3. Png Yuxin from Far East Hospitality Management 

4. WeiJun Liao from Fonterra

5. Foo Siew Ting from HP 

6. Ng Jit Hoong from Hoiana Resort & Golf

7. Sharon Tan from Kellogg's 

8. Ajay Shankar from Lenovo 

9. Ankit Porwal from L’Oréal

10. Lorena López from L’Oréal

11. Charlotte Allen from Mondelēz

12. Nadia Touil Louis from Nestlé

13. Caitlin Nguyen from Philips 

14. Jayss Rajoo from Pizza Hut 

15. Shankar Viswanathan from Procter & Gamble

16. Luc Wong-Lun-Hing from Reckitt 

17. Cristiano Giacchè from Schneider Electric

18. Boris Bataille from Sephora 

19. Juliana Chu from Shiseido 

20. Sam Way from The Coca-Cola Company

21. U-Fong Chua from The LEGO Group 

22. Punnic Jotinujit from The Mall Group 

23. Roy Siew from Tune Protect Group 

24. Nakul Gaur from Unilever 

25. Christine Ho from Wipro LDW 

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