Shanghai-based creative agency TOMORROW has appointed Daniel Tan as creative director.
Possessing more than 15 years of experience in the advertising industry, Tan has worked for notable agencies such as Publicis Sapient, Ogilvy, DDB and BBDO. He has also worked with Google, Mercedes, Nestle, Nike, Samsung and Disney.
Tan has also worked for four years in the tech industry, which has equipped him with expertise in AR and VR. He believes that both technologies can help clients build their brand presence as they evolve in the new era of digital marketing.
Speaking of his appointment, Tan said, ?As a creative, I have always dreamed of changing the world. It led me to my career in advertising and technology. It?s crazy dreams like these that constantly push us to strive for greatness in what we do."
"Nobody represents this passion better than the team here at TOMORROW. Everyone is madly passionate about what they do, always looking for ways to make a dent in the universe," he added.