Tommy Hilfiger to accelerate growth and drive expansion in APAC

Tommy Hilfiger global CEO Daniel Grieder plans to build on its "strong existing regional foundation" to accelerate the growth of the brand and invest further in driving expansion.

The press statement was made in conjunction with apparel company PVC Corp's re-acquisition of the license for the Tommy Hilfiger brand in Hong Kong, Macau, Taiwan, Singapore and Malaysia from Dickson Concepts. PVC Corp, which also carries the Calvin Klein brand, will also be leveraging its well-established infrastructure, leadership expertise and strong brand momentum to support the long term growth of Tommy Hilfiger.

Grieder said, "This transaction should allow us to further realise the growth opportunities that exist for the Tommy Hilfiger brand by enabling the introduction of a wider range of product lines, and offering consumers a more immersive and elevated brand experience."

Specifically, Grieder said that the brand is looking to execute "a more fully integrated strategy" for the Greater China market in coordination with its directly-operated mainland China business. Meanwhile, PVC Corp's press release also stated the company's intention to capitalise on the significant growth opportunity in the Asia Pacific.

According to Tommy Hilfiger website, the brand is in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific. Tommy Hilfiger's global retail sales were US$7.4 billion in 2017.

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