Singapore’s first-ever Content360 Awards shortlist announced

MARKETING-INTERACTIVE has unveiled the finalists for the inaugural Content360 Awards, recognising the brands, agencies, and creators raising the bar for content marketing effectiveness and creativity across Singapore.

Created to honour excellence in content strategy, storytelling, and performance, the awards programme spotlights work that goes beyond reach and visibility to drive meaningful engagement and tangible business impact. This year’s finalists reflect a marketing landscape that is increasingly insight-led, format-fluid, and results-focused, demonstrating how powerful content can shape perceptions, influence behaviour, and deliver measurable outcomes.

Entries were assessed by a distinguished panel of senior marketing leaders, who brought sharp industry perspective and rigorous evaluation to the judging process. Reflecting on the overall standard of submissions, Alex Chan, head of brand, communications and marketing at Geneco said that each campaign reflected bold thinking, sharp craft and genuine audience insight.

“As judges, it’s inspiring to witness brands and creators not just telling stories, but elevating what great campaigns can achieve. Most encouraging of all is what this signals for our industry: together, we’re raising the gold standard, and the future of content marketing has never looked stronger," he added. 

Innovation and fresh thinking also stood out among this year’s shortlisted work. Kenneth Lim, assistant chief executive of the marketing group at the Singapore Tourism Board, said the ideas will "undoubtedly inspire both myself and others across the industry". 

Beyond creativity, judges observed a stronger emphasis on accountability and outcomes. According to Debra Soon, group head of brand, communications, marketing and experience at Singlife, the entries this year were better focused on outcomes and results, with marketing teams able to articulate the value of their campaigns and projects to metrics driven by either brand, sales or conversions.

"Marketers face challenges of having to justify and articulate spends all the time, but I would also like to encourage everyone to remember that creativity, entertainment value, thumb-stopping content, content and campaigns which resonate are what we are about. Those who scored the best combined both to deliver campaigns for clients and customers," Soon added. 

Meanwhile, the growing role of content as a strategic business driver was underscored by Joanne Theseira, chief growth officer for Southeast Asia and chief executive officer at Publicis Communications Singapore. “Content marketing is critical infrastructure for any brand today, but volume and visibility alone aren't enough. The marketers I'm most excited to discover are those creating content that's sticky and memorable yet also incredibly fluid in deployment. That's the standard we should all be aspiring to," said Theseira.

With strong representation from a diverse mix of sectors and disciplines, this year’s shortlist reflects the evolving sophistication of Singapore’s content marketing community. The finalists have also exemplified how strategic creativity continues to redefine what effective marketing looks like today.

Winners of the inaugural Content360 Awards will be announced at an awards reception on the evening of Day 1 of the Content360 conference on 22 April 2026, where the industry will gather to recognise the teams and campaigns shaping the future of content marketing.

Curious to see who made the cut? Explore the full list of Content360 Awards finalists here.

For awards packages, speak to our project managers for more info:

Adrian Ray
Senior Regional Project Manager
Tel: +65 6692 9031 Ext 812
Mobile: +63 9975330853
adrianr@marketing-interactive.com

Luisa Sarmiento
Regional Project Manager
Tel: +65 6692 9031 Ext 817
Mobile: +63 994 232 2355
luisas@marketing-interactive.com

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