Tokio Marine launches regional brand campaign

Insurance-related service provider Tokio Marine has launched a company wide rebranding initiative that unifies its Tokio Marine Life and Non-Life marketing efforts.

It has also just launched its first ever regional campaign through which it hopes to help people be ‘Ready for what’s next’. The brand strategy and look and feel have been defined by The Brand Union, while the integrated regional campaign has been developed by Havas Worldwide. The campaign is expected to launch early March in Singapore and Malaysia with print, outdoor, TVC and digital aspects. The campaign will roll out early May in Thailand and Indonesia.

“This is a big moment in time for the Tokio Marine brand and businesses in Asia. We needed to ‘Get Ready for What’s Next’, and Havas Worldwide has been a great partner to us in delivering this breakthrough integrated campaign,” said Arthur Lee, regional chief executive, Tokio Marine Asia.

“Kudos to Tokio Marine for undertaking such a comprehensive repositioning of the Tokio Marine Insurance Group across the region,” said Dan Gibson, group managing director, Havas Creative Group.

In a press statement, the company said that it aims to maintain the consistent growth of Tokio Marine Non-Life and Life Insurance operations within the region by providing management and technical support to new business activities, as well as the development and enhancement of products and services.


Full Team Credits:
Group Executive Creative Director: Andrew Hook
Creative Group Head: Beer Poonnotok
Senior Copywriter: Shervin Seah
Producer: Lynn Cheng
Group Managing Director: Dan Gibson
Chief Strategy Officer: Stefano Augello
Account Director: Antoine de La Seigliere

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