TM comms head Izlyn Ramli fronts new brand video, stars as lead singer

Telekom Malaysia's (TM) has launched its Hebat Negaraku (My Country is Great) video, reflecting the values that drive TM's vision in making the lives of Malaysians easier.

Titled "Hebat Negaraku - Inspirasiku", the new video features VP, group brand and communication, Izlyn Ramli (pictured), as the lead singer. In the video, TM also made use of past footages for the new video, featuring initiatives such as its environmental sustainability programme "My Coral Programme", TM Earth Camp, flood assistance missions and TM Scale Up, its programme targeting women entrepreneurs.

TM joins other Malaysian government-linked companies, including Celcom Axiata, in unveiling their own take on the song.

In a statement to A+M, Izlyn Ramli said TM collaborated with DNA COMM and production house Effecthory music for the video, which was produced on a "minimal budget". She also said that TM was going for a "rustic hipster lullaby vibe" while featuring homegrown talent.

"I am proud to be given the opportunity to do this for my beloved TM and Malaysia. For TM and my country!" Izlyn Ramli said. She added that the video was even more special to her as it was done in conjunction with alumni musicians from the National Arts and Cultural Academy, including Hady Afro, a well-known fingerstyle guitarist in Malaysia.

Check out the video here:

The video, which will run on Facebook, YouTube, Twitter and free-to-air TV, celebrates TM's activities and efforts in nation-building. These include helping the needy, contributing to the education of innovative minds, protecting the environment and encouraging the advancement of sports, especially Malaysia football.

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