Tilt agency picks new group creative director

Creative agency Tilt Agency has named Karn Singh (pictured right) as its group creative director, according to Tilt when MARKETING-INTERACTIVE reached out. 

In his new role as group creative director, Singh will play an instrumental role in shaping and elevating the agency's creative vision. Reporting directly to managing director, Madina Kalyayeva (pictured middle), Singh will collaborate closely with her to realize the agency's ambitious plans for growth and
innovation.

Singh brings over 17 years of experience in the advertising realm, marked by a passion for solving business challenges in unique and impactful ways that only a seasoned creative mind can deliver.

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Singh was most recently creative director of the global brand team for Standard Chartered at Leo Burnett, a role he held for just under a year. Prior to that, he was regional creative director at Toaster where he conceptualised, executed, and supervised regional work for Google, YouTube, Jim Beam and Samsung. 

He has also held roles in agencies such as Grey Group Singapore, DDB Group Asia Pacific and more. 

"We are thrilled to welcome Singh" said Kalyayeva. "His exceptional talent, wealth of experience, and innovative approach to creative problem-solving make him the perfect fit to lead our creative team. With Singh on board, we are confident that Tilt will continue to deliver outstanding creative solutions that drive real results for our clients," she said. 

"Joining Tilt presents an exciting opportunity for me to integrate innovative solutions and expand our offerings by leveraging the power of storytelling and PR on a larger scale. I am excited to collaborate closely with our teams to bring these ideas to life and deliver impactful campaigns that resonate with audiences," said Singh, who has also won awards by MARKETING-INTERACTIVE for work done with Toaster and Grey Group.

The news comes shortly after Tilt named Kalyayeva as its new partner and managing director, according to Tilt when MARKETING-INTERACTIVE reached out at the time. Kalyayeva is reporting to Stuart Helmore, CEO of Tilt in her new role. 

Kalyayeva is now responsible for shaping the agency's strategy, overseeing client service, cultivating employee experience and fostering a vibrant organisational culture. Additionally, she is set to spearhead multiple planned expansions, solidifying Tilt's position as a go-to agency for regional and global clients.

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