TikTok Shop MY logs 100 million daily searches, gears up for year-end eCommerce surge

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TikTok Malaysia's eCommerce arm, TikTok Shop Malaysia has revealed it now averages over 100 million general product searches daily from local shoppers, signalling a powerful shift in how Malaysians discover and engage with eCommerce.

The milestone was announced at the TikTok Shop Summit, the platform’s largest industry engagement event of the year. Nur Azre Abdul Aziz (pictured), TikTok Shop Malaysia’s director of strategic partnerships, said the trend reflects growing confidence among local consumers who now use the platform for both discovery and intentional shopping.

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“As consumer confidence deepened, we have observed a growing trend of shoppers using TikTok Shop for both discovery and deliberate shopping,” Nur Azre shared. “Our full-funnel eCommerce ecosystem is uniquely positioned to help creators and businesses of all sizes, especially local MSMEs and homegrown brands, connect with a nationwide community through shoppertainment at scale.”

With the year-end sales season on the horizon, TikTok Shop is doubling down on efforts to support sellers and drive nationwide participation. It plans to ramp up platform-wide support for brands and boost shopper incentives in the second half of the year, aiming to solidify its position in Malaysia’s competitive online retail space.

The platform’s momentum follows a strong year-on-year performance, including a 140% sales uplift during the 6.6 sale in June, over 100% growth during Ramadan and Raya, and more than 90% growth during Chinese New Year earlier this year.

TikTok Shop’s approach blends community, content, and commerce in a way that has redefined how Malaysians shop online. While many traditional platforms remain focused on transactional retail, TikTok’s blend of entertainment and shopping continues to draw both consumers and creators into the fold.

To support this growth, the platform has introduced a suite of new tools and seller-focused solutions, such as automation features, improved affiliate marketing tools, and enhanced data sync capabilities. While not the central focus, these features are designed to help local businesses scale operations and tap into the platform’s growing base of digital-first consumers.

As TikTok Shop continues to build out its ecosystem in Malaysia, its focus remains clear: enabling local sellers and creators to seize shoppable moments at scale, and ride the wave of the country's booming eCommerce economy, especially as the festive season approaches.

Last month, TikTok Shop, went all out for its "6.6 Fiesta hari jadi" ('6.6 Birthday fiesta'). The campaign included a three-day "Jom heboh" ('Let's get excited') carnival at KL BASE Sungai Besi, as well as an "All stars livestream" event which took place on the TikTok Shop Malaysia platform, making the campaign a full-funnel, multi-channel celebration which delighted Malaysians both online and offline.

The event was also enlivened by live performances, interactive games, carnival-exclusive rewards, and on-stage creator appearances. A TikTok spokesperson told A+M, that the inspiration behind the event, was to bring the shoppertainment experience on-ground to customers. On 4 June, the platform ran its "All stars livestream", which featured local creators together with brand founders and ambassadors, to entertain viewers live with games and challenges as they shopped directly on TikTok Shop's platform.

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