Resorts World Genting launches creator-led reality series 'Juara Genting' on TikTok

Resorts World Genting has taken a bold step in its entertainment strategy with the launch of Juara Genting (Genting champion), its first-ever creator-led reality series.

Airing exclusively on TikTok, the six-part show puts a fresh spin on the reality genre by placing popular content creators, such as Cupcake Aisyah, Sharina Richie, SRG Kramm, and SRG Sekys, at the heart of high-energy challenges within the resort’s theme park attractions.

Don't miss: Resorts World Genting roars ahead with Malaysia's first full-length lion dance documentary

Designed for fast-paced, mobile-first viewing, Juara Genting pits two contestants against each other in action-packed tasks set against the colourful backdrop of Genting SkyWorlds.

This is part of the brand’s broader push to not only host entertainment but to create it by building original, ownable IPs that position Resorts World Genting as an entertainment-first brand beyond its physical location.

Spencer Lee, executive vice president of sales, marketing and public relations at Resorts World Genting, described the show as a continuation of the brand’s growing slate of branded content.

“Juara Genting is the latest addition to our expanding slate of branded entertainment formats,” he said. “We’ve been actively experimenting with both episodic and live content, including 'Promosi fuuuyoh' ('Wow promotion'), our flagship live commerce show on Facebook, and season 2 of 'Chief experience officer (CEO)', where kid influencer Eva Mei plays the face of fun for families. This social-first approach has delivered strong results across key metrics," added Lee. 

According to Resorts World Genting, the entertainment-led strategy has already helped deliver an additional two-point lift in public perception of the resort as a family-friendly destination. The team also reported over RM100,000 in additional revenue through its flash-sale formats.

Behind the campaign is creative agency Naga DDB Tribal, whose head of digital experience, Hajar Yusof, noted that the success stems from shifting away from traditional content pillars. “We’re building creator-led flagships that anchor the brand’s identity as an entertainment-first destination,” she said.

“As TikTok becomes increasingly crowded, it’s these formats—designed for discovery, emotion, and replayability—that drive sustainable engagement. It’s a reflection of our belief that great brands don’t just tell stories, they make experiences," said Hajar. She added that Juara Genting is exactly that, an experience that viewers can follow and be a part of.

Naga DDB Tribal added that the new series aims to be a whole content ecosystem, with its episodic format, social-first production, and creator-collaborator model. By meeting audiences where they already are, Juara Genting blurs the line between on-ground thrills and online entertainment, bringing the energy of the resort straight to screens.

Earlier this week, Resorts World Genting launched Jiwa Singa (Spirit of the lion), Malaysia’s first full-length lion dance documentary, and a brand-building move that underscores its long-standing legacy in promoting the centuries-old tradition on a global stage.

The film, now streaming on Resorts World Genting’s official YouTube channel, traces the evolution of lion dance, from its cultural and spiritual roots to its rise as a world-class competitive sport. Narrated in Bahasa Malaysia, the documentary offers a deep dive into the significance of lion dance in Malaysian culture, while showcasing how the art form has transformed in recent years.

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