TikTok Malaysia teams up with authorities to tackle scams through knowledge hub

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TikTok Malaysia has stepped up its efforts against scams with the expansion of its #ThinkTwice digital literacy initiative, rolling out a multilingual in-app knowledge hub along with search banners, creator content, short videos, and upcoming industry dialogues.

The new knowledge hub, now accessible in English, Bahasa Melayu, Mandarin and Tamil, is part of TikTok’s collaboration with the Royal Malaysian Police (PDRM), Malaysian Communications and Multimedia Commission (MCMC), Securities Commission Malaysia (SC) and other government agencies. The aim is to arm millions of users with practical, easy-to-understand tools against online scams.

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This comes on the heels of communication minister Fahmi Fadzil's recent warning against the video-sharing platform, as he said in September that TikTok could face legal action if it fails to take action against online crimes. This includes harmful content such as cyberbullying, fake content, scams and violations involving underage users.

This statement from Fahmi came after TikTok was summoned to the police headquarters in Bukit Aman for a meeting to address issues concerning the platform, such as the spread of false information, sales on TikTok Shop, delays in cooperation with police probes and more.

Firdaus Fadzil, head of public policy at TikTok Malaysia, said: “Online safety is a shared responsibility. It requires collaborative and continuous efforts across all segments of society. This is especially true in the case of scams as the modus operandi of cybercriminals are constantly changing. Education is key and we are delighted to empower Malaysians with the knowledge and tools to combat scams together through #ThinkTwice.”

The initiative encourages Malaysians to "Pause, prevent, and protect". “Pause” urges users to reflect and refrain from harmful or illegal activities. “Prevent” focuses on spotting red flags using TikTok’s safety features and official tools. “Protect” calls on the community to safeguard each other by reporting suspicious activities.

Authorities welcomed the collaboration. Rusdi Mohd Isa, director of the Commercial Crime Investigation Department (CCID) of PDRM, stressed that most scams are preventable, citing common types such as investment, phishing, job, love, phone, and loan scams.

He pointed to resources such as PDRM’s Semak Mule portal as valuable tools for detection, adding that: “Strengthening the nation’s scam prevention ecosystem requires the concerted involvement of both the public and private sectors. In this regard, TikTok's support in enhancing public awareness is most timely and greatly appreciated.”

MCMC also underscored the importance of education alongside technology. “Awareness and education remain our strongest defence against scams. While advanced tools and strong policies play a critical role, it is the public's ability to detect and reject fraudulent tactics that ultimately determine our collective resilience,” the commission said. It added that the partnership with TikTok will also amplify the reach of its verification portal sebenarnya.my and its AI-powered fact-checking assistant, AIFA.

Users can now access the #ThinkTwice knowledge hub directly in the TikTok app by searching the campaign hashtag or relevant keywords. It compiles scam prevention tips, community guidelines, safety features, and helplines to local authorities, offering a single destination for scam awareness and response.

TikTok, alongside Telegram and WeChat have been licensed under the Communications and Multimedia Act 1998, as of end August, making them the first few messaging services and social platforms to hold the social media licenses.

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