Shortform mobile video site TikTok has partnered with video streaming platform iflix to bring short-form videos to audiences in 13 countries across Asia. This partnership brings TikTok’s extensive collection of the latest short-form viral videos from around the world to all iflix users on a dedicated ‘TikTok’ channel. iflix users can now access entertaining and genuine short-form content across a variety of categories including travel, comedy, pets, sports,and lifestyle, with more diverse content added regularly.
“With short-form content rising in demand, today’s partnership with iflix couldn’t have come at a more opportune time as we look forward to serving millions of users with content that they desire and enjoy. This increasing trend is a precursor for consumer consumption habits all over the world, and more and more companies are beginning to leverage this as part of their content strategy," said Cheah Sheau Mei, user and content operations manager, TikTok Malaysia.
According to TikTok, it intends to increase awareness and exposure of its app’s offerings through their top video compilations featured on iflix as a start, with a variety of different programs lined up for the rest of the year.
“There’s no denying the popularity TikTok has on the user-generated content space, for both creators and consumers, especially amongst the coveted millennial and Gen-z demo. With the addition of their curated short-form video collections in our Snacks library, iflix affirms its commitment to delivering even more on-trend formats for the benefit of our users,” added Mark Francis, iflix chief content officer.