Tiffany & Co. has partnered with local bakery brand Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality. The partnership saw the jeweller setting up a booth outside ION Orchard which gives out free coffee and croissants. This is provided visitors post a picture of the coffee cart with hashtags such as #tiffanypaperflowers and #tiongbahrubakery.
This allows interested parties to recreate their own iconic Audrey Hepburn moment in the movie Breakfast at Tiffany’s by having breakfast while peering into a Tiffany’s boutique. In addition, the campaign also saw Tiffany & Co. taking over Tiong Bahru Bakery’s flagship outlet in Eng Hoon Street, painting the outlet in its signature Robin egg blue colour. iris Singapore was involved in the campaign.
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Tiffany Blue meets Tiong Bahru. Have your "breakfast at Tiffany's" moment from now until 3rd Sep! Expect a slice of all things New York from coffee carts, paper and fresh flowers, to traffic cones and fire hydrants. Come on down, our huckleberry friends! Snap and share your #TiffanyxTBB moments! #Tiffanypaperflowers #TiongBahruBakery