Tiffany & Co. names marketing director, former APAC VP of marketing exits

Tiffany & Co.’s former APAC vice president of marketing, Erica Kerner (pictured right) has left the company after over six years with the firm. Both Kerner and Tiffany & Co. have confirmed the move to Marketing.

Prior to Tiffany & Co., Kerner was the APAC vice president of marketing and communications at Ralph Lauren for close to two years. Starting as head of Beijing 2008 Olympic programme with adidas in 2004, Kerner worked her way up to the global Olympic games director in 2009. She also helmed the title, head of London 2012 programme for the Olympic games. She was also director of international marketing for Nike retail, she stayed with the sports brand over seven years. Kerner remains as the chairman of the Marketing Society, Singapore.

Meanwhile, Tiffany & Co. has also confirmed to Marketing that Benedicte Mackiewicz (pictured left) has been promoted as the APAC senior director marketing. Mackiewicz will handle brand related functions of marketing, communications, clienteling and PR for the APAC region. Mackiewicz has been with the jewellery brand since 2017.

Before Tiffany & Co., she was the director of marketing and communications at Swiss watches and jewellery seller Chopard USA. In her role, she led the development and implementation of marketing and communications initiatives for the North America market, including retail and wholesale trade. According to her LinkedIn, Mackiewicz was responsible for the digital branding and eCommerce strategy within the company as well.

Prior to Chopard USA, Mackiewicz spent five years at American jeweller David Yurman as the brand director of bridal and fine jewelry. She was incharge of the bridal and fine jewelry businesses in the retail network in both US and international markets. Previously, with Cartier, Mackiewicz managed and implemented all marketing actions in collaboration with the media, CRM, visual merchandising and PR teams. She stayed with the global brand for seven years. Back in 2001, she was with French luxury leather goods company Lancel, assisting in managing the marketing initiatives of all product lines.

Last week, Tiffany & Co. once again painted the town its iconic blue after creating a big buzz in August last year for bringing Breakfast at Tiffany’s to life. The jewellery brand revealed that it will be placing blue benches across Singapore in line with the launch of its Tiffany True collection. The first bench was spotted along Orchard Road.