Tickled Media has promoted deputy GM Sarah Voon to GM in Malaysia, who will continue leading a team of 20 individuals. As theAsianparent is relatively young in Malaysia, Voon (pictured) told A+M that she aims to grow the brand to become the top parenting community in Malaysia. "Alongside building a team of strong industry players, we hope for more to share our mission of helping parents have healthy pregnancies and families and join our team," Voon added. Voon joined the team in 2017 as head of content (Asian Money Guide) and has since risen through the ranks to help the roles of head of content as well as app content and marketing manager, according to her LinkedIn.
TheAsianparent was founded in 2009 and has since grown to become an online resource for parents in Southeast Asia. It is the flagship brand of Tickled Media which is backed by venture capital from LionRock Capital, Tigris Capital and angel investors. Two years ago, it bagged a seven-figure funding in its C2 round from new investors financial services company Mirae Asset Financial Group and Internet content service company NAVER Corporation through the joint Mirae Asset-Naver New Growth Fund.
In July that same year, it also secured an eight-figure series C funding in July 2019 led by Fosun International, followed by other investors such as JD.com, ATM Capital and Redbadge Pacific. With the additional funding, expanded into the commerce business through manufacturing and also created its own direct to consumer line of maternity and baby products.
Voon explained to A+M that as an online parenting community, its offline engagement channels such as its Baby Bash events, have been affected by the lockdowns in the region. As such, it moved its events online through the hosting of webinars with medical professionals and partnering with various organisations. "We also focused more on ways to help parents who have to juggle between working from home and caring for their children," she added.
On the type of marketing strategies and innovations it is looking to implement this year, Voon said the team aims to run roadshows "with every agency out there" to showcase the various ways it is able to work with brands. "We are not just any website that runs content marketing campaigns. We own proprietary solutions which enable us to customise strategic ways for clients to reach their audience regardless of the circumstances," she added.
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