TIBCO, a brand specialising in integration, API management, and analytics, has appointed Alan Ho as director of marketing, Asia Pacific and Japan (APJ).
Based in Singapore, Ho is responsible for conceiving and executing marketing strategies and tactics that drive growth for the APJ region. He will also be tasked with developing and reinforcing TIBCO’s overall brand development and messaging within Asia.
Ho comes to TIBCO most recently from Intel Corporation, where he served as the Asia Pacific lead its Global Demand Centre. In that role, he was responsible for influencing, guiding, and implementing business processes and policies to deliver successful lead generation, demand generation, and event marketing activities. Prior to that, Ho had eight years of experience at Red Hat where he held various senior marketing leadership roles with the last as a director of program marketing in Asia Pacific.
“We are delighted to welcome Ho as director of marketing to oversee the region. With more than 16 years of marketing experience in the Information Technology (IT) industry, Ho brings a wealth of business-to-business digital and technology marketing expertise that will help TIBCO broaden our footprint in the APJ region," Thomas Been, chief marketing officer, TIBCO, said.