Newly-founded independent agency GPB (Good People, Basically) announces five client wins in China, including Dr Jart+, Haagen Dazs, V-ZUG, Do The Right Thing and Mercedes me.
The Shanghai-based agency was launched on 1st September 2017, and its four founders, creative chairman Alvin Lim, managing director and chief content producer Catherine Law, principal of art Gary Li, chief editor Andrew June, were executives in Cheil Shanghai before they headed to a new start.
Their background also includes leadership roles in Ogilvy & Mather, Grey, JWT and FCB.
According to Lim, the firm won five out of five pitches, and it is now responsible to handle integrated strategic and creative duties for the five International brands in China or Greater China respectively.
“It all started with Prismverse, a reactive retail experience for Dr Jart+ that practically exploded onto design and fashion blogs. It even got picked up by CNN Style similar major media outlets from
around the world,” Lim said.
The firm also announces key new hires, including senior content creator Chris Petersen-Clausen(pictured), a native of Germany who has been working in China for more than five years with brands such as Oreo, Adidas, Volkswagen and Lincoln.
Also joining the team are Miley Yan(pictured) and Sammi Yao(pictured). Yan is a former client-side planner who is a producer with fifteen years experience. She previously worked at TBWA Shanghai, producing campaigns for Adidas and Michelin.