Themed Attractions Resorts & Hotels is looking for an agency to develop its media and digital strategy to drive brand awareness. With the appointment, it hopes to drive attendance, footfall and ultimately revenues to its attractions.
According to a statement from Phillip Whittaker, chief commercial officer – Themed Attractions Resorts & Hotel, while Themed Attractions Resorts & Hotels prefers to appoint a single media agency for all of its operating businesses under the Themed Attractions Resorts & Hotels umbrella, it is also open to exploring the utilisation of other agencies for selected operating units as required.
The agency is responsible to manage our account for two years from the date of appointment.
The selected agency will be managing the sub-brands under Themed Attractions Resorts & Hotels such as Desaru Coast located in the south-eastern region of the country, the integrated lifestyle retail and family entertainment destination; Puteri Harbour Retail Precint in Iskandar Puteri, that covers Sanrio Hello Kitty and Thomas Town, unique retail and waterfront dining and KidZania Kuala Lumpur & KidZania Singapore.
The incumbents on the account are Carat Malaysia and PHD Singapore.