The Trade Desk partners with China's top three streaming video platforms

The Trade Desk, the global advertising technology company, partners with Baidu Exchange Services(BAT), iQIYI, Tencent Social Ads, and Youku, to provide multinational advertisers access to audiences in China.

The partnership enables global brands and marketers to effectively reach and engage millions of consumers in China, by leveraging The Trade Desk’s trusted technology platform with display, mobile, video, and native advertising campaigns.

The Trade Desk is also integrated with leading digital advertising measurement, and data providers to provide multinational brands with powerful data, measurement and brand safety solutions to ensure their campaigns’ reach, scale and performance.

Jeff Green, CEO and founder of The Trade Desk, said: “Tapping into the growing internet-connected middle class in China presents a huge opportunity for brands looking to grow their global presence.”

The Trade Desk stated that mobile expertise is crucial for successful marketing in China, with 753 million mobile internet users, accounting for more than 97 percent of internet-connected adults in China. And digital video, watched by more than three quarters of internet users in China, presents another opportunity for global brands trying to reach engaged audiences in the region.  

Benson Ho, chief data strategy officer, Tencent Social Ads said: “Our high audience coverage and unique data insights are crucial for marketers wanting to understand consumers in China throughout their entire journey. Through our PMP integration with The Trade Desk, innovative global brands can more effectively reach and engage with this valuable audience.”

The Trade Desk has announced its Q2 results with 89% and 150% YOY growth in mobile advertising spend and mobile video respectively. Overall, mobile accounted for 45% of gross spend on The Trade Desk’s platform.