The Trade Desk adds Benson Ho to management

The Trade Desk has appointed Benson Ho as senior vice president of North Asia, leading the company’s business and growth strategies in the North Asia region and covering business in Greater China, South Korea and Japan.

In his new position, Ho will report to chief revenue officer Tim Sims. Ho brings vast leadership experience in the Asian media industry, most recently as chief data strategy officer at Tencent Marketing Solution, also an important early inventory partner of The Trade Desk in China.

Prior to that, he served as Amnet’s chief consultant and programmatic expert to Dentsu Aegis Network. He also held senior leadership positions at Sizmek, GroupM and Digitas before.

“Ho brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with him as we are executing our next phase of growth in the region," said Sims.

Commenting on his appointment, Ho was optimistic about the opportunities ahead. "The advertising industry is at a turning point right now, and there are enormous opportunities for brands to leverage global best practices and connect with consumers in new ways. It’s very exciting to be a part of the team that’s delivering a unique solution and expertise to global advertisers in the region.”

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