With international women’s day around the corner, YouGov BrandIndex has announced the top 10 best-perceived brands among women in China.
Chanel, WeChat and Dove achieved the highest Women’s Impression Scores in China, outscoring AliPay and Tmall, which ranked fourth and fifth respectively.
The top brand list is dominated by fashion brands (Chanel and Nike). However, e-commerce brands (Tmall and Jingdong) and internet brands (WeChat and QQ) had a strong presence among Chinese women.
The rankings are calculated by measuring “impression” scores on each brand among the female respondents for the 12-month period through January 2017.
Impression scores for the brands are measured by asking, "Do you have a general positive or negative feeling about the brand?" and were filtered for female adults who are 18 or above.
The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.