The Shilla Hotels & Resorts introduces 'K Trenditional' ahead of Mid-Autumn Festival

The Shilla Hotels & Resorts, Korea’s luxury hospitality group, has unveiled “K-Trenditional,” a thoughtfully curated travel concept to celebrate the upcoming eight-day Mid-Autumn Golden Week holiday.

A blend of “trend” and “traditional,” the ‘K-Trenditional’ philosophy presents an elevated approach to experiencing Korea by seamlessly weaving the country’s authentic heritage into its modern cultural scene.

The concept builds on the understanding of the mindset of travellers visiting during the significant Mid-Autumn Golden Week—a time when an appreciation for timeless heritage is paired with an excitement for new, stylish discoveries.

This unique approach to Korean culture is perfectly suited for Chinese-speaking visitors seeking an experience in Seoul that is both deeply authentic and refreshingly modern.

The Shilla Seoul serves as the definitive luxury base for this K-Trenditional journey. Under the design concept of “timeless modern” introduced by world-renowned architect Peter Remedios, the beauty of Korean tradition is thoughtfully embodied throughout the property.

Guests will be greeted with the timeless elegance of Yeong Bin Gwan, a traditional hanok-style state guesthouse, the guest journey continues with serene walking trails along a preserved section of the ancient Seoul City Wall within the hotel’s private park.

Every element of the guest experience reflects the seamless harmony of past and present. The “K-Trenditional" philosophy is not only showcased but also savoured at the Michelin two-star restaurant La Yeon, celebrated for its modern reinterpretation of traditional Korean cuisine.

The culinary exploration extends to the guest rooms, many of which offer stunning panoramic views of Namsan Mountain and the iconic N Seoul Tower, allowing guests to experience the city's magnificent landscape from the comfort of the quintessential Korean Luxury Hotel.

In celebration of the Golden Week, The Shilla Seoul has launched the “Timeless tunes: Stroll with tradition” package, of which guests are welcomed with a pre-performance reception at the Dynasty Hall, followed by a lavish Korean-style buffet paired with traditional liquor.

Meanwhile, for travellers visiting Jeju Island during this period, The Shilla Jeju offers a culinary adventure with the “Mid-Autumn Gourmet Trip” package, available from 3 October to 8 October. This package features a K-Food pop-up store with new themes unveiled daily. Guests can savour authentic holiday dishes, local Jeju specialties, and creative fusion snacks, all thoughtfully paired with Makgeolli or craft beer.

The K-Trenditional experience extends beyond the hotel's walls to Seoul's most significant cultural destinations, where the city's rich heritage and vibrant contemporary scene converge. At N Seoul Tower, perched atop the historic Namsan mountain in the heart of the city, travellers can take in a breathtaking 360-degree view of the metropolis.

Beyond these curated K-Trenditional sites, the hotel’s central position serves as an ideal base for exploring all that Seoul has to offer, from historic palaces to modern entertainment hubs.

"Today's global travellers want more than a vacation; they seek a deep, cultural narrative. Our 'K-Trenditional' philosophy was born from this understanding," said a spokesperson for The Shilla Hotels & Resorts. "For us, as Korea's premier luxury hotel, it's about creating a lasting memory where guests can continue to feel the dynamic energy of Seoul while being surrounded by the grace of Korean tradition. The Shilla is not merely a hotel—it’s where an authentic, luxurious Korean narrative comes to life.”

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