Shilla Duty Free reappoints KRDS to handle Chinese social networks

Shilla Duty Free has renewed its contract with KRDS to manage its strategy and presence on Chinese social networks, WeChat and Sina Weibo. This follows a "fruitful year of content creation" for the brand, the press statement read.According to the statement, Shilla Duty Free saw a growth in its community and customer commitment since the beginning of its the partnership with KRDS. This was due to an effective O2O (online-to-offline commerce) strategy of creating personalised content for Chinese travellers related to the brands distributed in stores. The content which varied from promotional offers to inspirational articles, provided a 360 degree experience for the brand to differentiate itself from its competitors.Teresa Tang, marketing manager for Shilla Duty Free said, "We are delighted to be working with KRDS for the second year in a row. Their expertise has helped propel our followers and engagement in WeChat and Weibo. We look forward to continuing this successful partnership, growing our platforms to new heights."Aurélien Ferrie, executive director of KRDS added, "Chinese travelers are increasingly interacting with brands through WeChat and Sina Weibo, so it becomes necessary for the companies to differentiate themselves from the competition by directly responding to the customer using a modern and innovative approach."Read also: KRDS debuts GramLab to focus on Instagram strategy KRDS SG strengthen teams with new account director and hires