The PuLi Group debuts as curated collection of luxury hotels

The PuLi Group is set to launch next year as an exclusive collection of distinctive luxury hotels. This marks the evolution of the Shanghai property from an iconic standalone hotel into the flagship of a growing global portfolio spanning some of the world’s most dynamic destinations.

Victor Clavell, who has been appointed CEO, will spearhead the group’s strategic vision and development. Under his leadership and drawing on PuLi’s Chinese meaning of ‘uncarved jade’, the brand will continue to embody its philosophy of understated elegance, thoughtful design, and deep cultural connection.

The PuLi portfolio comprises three properties: The PuLi Shanghai, the inaugural flagship which opened in 2009, and its sister hotels, the white-label properties The PuXuan in Beijing and The RuMa in Kuala Lumpur.

To mark this new chapter, The PuLi Shanghai will undergo a complete renovation, thoughtfully reimagining the guest experience while preserving the essence that has defined the hotel since its inception. Clavell will steer the brand’s growth with a focus on creating authentic spaces of serenity and connection that feel both contemporary and rooted in culture.  

The PuLi Shanghai is set to undergo a comprehensive renovation, scheduled for completion in summer 2026, encompassing all rooms and suites. To ensure uninterrupted service, the transformation will be carried out in carefully planned phases, allowing the hotel to remain fully operational throughout. Layan Design Studio—the creative force behind the original interiors—returns to reimagine the spaces, blending The PuLi’s rich East Asian heritage with contemporary Western design elements, all while preserving the serene, timeless atmosphere that defines the hotel.

Each guestroom will be curated as a collector’s home, with bespoke furniture, original Chinese artworks, and literature. Public spaces including the Lobby, The Library, and The Long Bar will be refreshed, blending craftsmanship and contemporary artistry.

The dedicated wellness floor will set a new benchmark for holistic wellbeing, offering guests and members a sanctuary of revitalisation through movement, nutritious culinary offerings, social wellness gatherings, and thoughtful practices designed to support deep, restorative sleep. Additionally, there will be a Hair Up Bar offering complimentary daily styling, a nail bar in partnership with Bastien Gonzalez, and an enhanced wellness membership programme granting privileged access and benefits.

The property will also debut an expansive 377-square-metre penthouse, featuring a spacious outdoor terrace with panoramic city views. This versatile space will accommodate everything from milestone celebrations and curated events to refined private entertaining.

The PuLi Shanghai will also debut two new dining destinations. The PuLi Bar & Grill will offer a refined dining experience - serene by day and vibrant by night - while an intimate eight-seat omakase restaurant designed by Spin Design Studio, will present authentic Japanese cuisine grounded in seasonality and precision.

The iconic Long Bar, a celebrated Shanghai social institution, will also be reimagined, unveiling a new sensory cocktail programme that artfully blends Eastern and Western influences. Both The Long Bar and The PuLi Bar & Grill will become signature concepts across all future PuLi properties.

The group is poised for ambitious yet considered growth. Initial expansion will focus on key Asian cities including Seoul, Hong Kong, Tokyo, Singapore, and Bangkok, followed by further ventures into hotels, resorts, branded residences, and retail across the globe.

By 2035, The PuLi Group aims to operate 20 hotels with an additional nine in development, branded residences, and an expanding retail and eCommerce presence - maintaining 80% of its footprint in Asia and 20% internationally. 

Serving as a blueprint for the brand’s future, The PuLi Shanghai will offer curated cultural programmes, collaborations with local artisans, and immersive guest experiences designed to connect travellers to each destination’s unique spirit.

MARKETING-INTERACTIVE has reached out to The PuLi for more information. 

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