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The Park Lane HK partners MALIN+GOETZ to elevate consumers' culinary experiences

The Park Lane HK partners MALIN+GOETZ to elevate consumers' culinary experiences

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The Park Lane Hong Kong, a Pullman Hotel, has joined hands with Hong Kong-based urban lifestyle brand MALIN+GOETZ to unveil a new themed tea set to elevate consumers’ culinary experiences inspired by MALIN+GOETZ's latest collection, "Strawberry."

This comes as both brands share similar values and principles related to sustainability, high-quality products, and diversity. MALIN+GOETZ is known for being an urban lifestyle brand that offers high-quality products and focuses on reducing waste in packaging.

The alignment of these values with The Park Lane Hong Kong, a Pullman Hotel which believes in providing high-quality service and products while also prioritising sustainability and diversity, makes MALIN+GOETZ a suitable partner for collaboration, a spokesperson from the hotel told MARKETING-INTERACTIVE.

The partnership between Park Lane HK and MALIN+GOETZ is exclusive during the month of October. During the specified period, Park Lane HK will exclusively collaborate with MALIN+GOETZ and feature their strawberry-themed afternoon tea sets as a part of their new product offering.

The new tea set aims to offer an unparalleled epicurean experience, featuring a meticulously crafted menu that harmonises with the fragrance collection. Guests will delight in a selection of delectable treats, including Tuna Salad Sandwich with Red Onion Gel, Crab Meat Vol-au-vent with Avruga Caviar & Crushed Pink Peppercorn and Pesto & Zucchini with Toasted Baguette.

Eva Lui, director or marketing and communications, The Park Lane Hong Kong, a Pullman Hotel, said: "This collaboration is an exciting opportunity to create a truly exceptional experience for our guests, offering them the best of both worlds – the exceptional service and products that define The Park Lane Hong Kong, a Pullman Hotel, combined with MALIN+GOETZ's clean beauty ethos and innovative approach to packaging waste reduction."

"By joining forces, we aim to redefine the urban lifestyle concept and provide our customers with an unforgettable journey. In October, we will proudly present our strawberry-themed afternoon tea sets, designed to delight and captivate our guests with a harmonious blend of flavours and aesthetics."

"We are thrilled to partner with MALIN+GOETZ in creating the “Ebb & Flow x Malin plus Goetz Afternoon Tea Set”, said Roy Lau, pastry chef of The Park Lane Hong Kong, a Pullman Hotel. "This collaboration allows us to showcase the multifaceted nature of strawberries, as interpreted by MALIN+GOETZ, through a thoughtfully crafted menu. We invite guests to indulge their senses and revel in this unique culinary experience."

Don't miss: The Park Lane HK reviews 50 years of 'timeless hospitality' with locals and travellers

Most recently, The Park Lane Hong Kong, a Pullman Hotel has introduced a new campaign for the coming year to review its 50 years of achievements and engage further with the local community and global travellers.

Also known as “The Park Lane HK Hotel: 50 Years of Timeless Hospitality”, the campaign aims to commemorate the hotel's rich history while celebrating its present achievements. It also looks to engage with tourists and locals by connecting them with the hotel's past, present and future achievements.

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We are bringing Digital Marketing Asia to Hong Kong from Southeast Asia! Hear all about the latest trends in the digital space with 200+ brilliant minds at Digital Marketing Asia - Hong Kong on 26 and 27 October at The Mira Hong Kong. Uncover thought-provoking and customised strategies that help brands connect with audiences effectively.


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