The Bridge Agency and Mead Johnson Nutrition shone brightly at Friday’s PR Awards 2019, being crowned this year’s overall brand and agency champions. Held in Hong Kong at the Kowloon Shangri-La, the event honoured the best and brightest teams working in PR today.
The Bridge Agency was awarded Best of Show – Agency, in addition to scooping up the gold award for Best Boutique PR Agency category.
The agency had snatched seven silver awards in categories including Best Reputation/Brand Management Campaign, Best PR Event, Best PR-Led Integrated Communications, Best Engagement – Mass Community, Best Result-Driven Campaign, Best Use of Content, and Campaign of the Year. It also won the bronze award in the category of Best Experiential Campaign.
Showing the wide body of work the agency had produced over the week, The Bridge Agency’s wins were awarded for several campaigns including “Hang Lung Properties – Fortune Walk” and the “Halloween Styloween Hong Kong Zombie Walk” for Hang Lung Properties, and “Café de Coral Community Spring Feast 2019” for Café de Coral Group.
Mead Johnson Nutrition stood out as the best brand performer seizing the prestigious Best of Show – Brand trophy, having won three gold awards in categories, including Best Storytelling Strategy, Best PR Campaign – Food and Beverage, and Best Use of Content. The brand also won one bronze in the Best PR Campaign – Consumer Brand category. All these awards were won on the back of the brand’s “Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless” campaign.
Check out the full list of the night’s winners here.