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The New Paper revamps mobile app

The New Paper (TNP) is launching a fresh look for its mobile app today. According to SPH, the new app is packed with features that are both reader- and advertiser-friendly. Advertisers will now have more options now when it comes to placing their ads, with ad units such as transitional ads, as well as Interactive Marketing Units (IMUs) on both listing and article pages.

“TNP’s mobile app will offer users a new look and user interface, complemented by new ad inventory for advertisers,” it said.

With the new app, stories in the app can now be viewed in both the native mobile format or through the e-paper and it gives readers the choice on how they would like the stories to be presented for their reading. The e-paper may also be downloaded for quicker access and offline reading. 

The app was designed from the ground up to enhance the user experience for readers. This includes easy navigation between stories and sections, as well as access to TNP’s 30-day e-paper archive. The app was also designed and optimised to allow stories to load faster,” SPH said in a press statement.

Eugene Wee, editor of TNP, said: “We wanted to let our readers choose how they want to read The New Paper so that they can pick the format they are most comfortable with. At the same time, we built in more ways to display advertising messages in the app to provide our advertising partners with more avenues to reach the growing number of TNP app users.”

The refreshed app was soft-launched last month, with the new version being rolled out in batches to current users of the app.

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