The National Library Board has appointed The Secret Little Agency (TSLA) as its lead creative agency. This appointment follows a closed-door pitch, and will see the agency's first work rolling out in the next quarter until March 2020.
TSLA will be responsible for marketing the National Library and the National Archives of Singapore. In addition, the agency will be tasked with integrated creative duties that include an experiential, social and design scope to drive public awareness of both brands, and engage audiences on the work done by both the library and the archives.
"This was a fascinating task that we thoroughly enjoyed responding to. The library and archives hold our most precious memories and stories that have yet to be told or uncovered, so we’re going to have plenty of fun bringing this to life!" said Richard Bleasdale, managing director at The Secret Little Agency.
TSLA first started up in Singapore, and strengthened its presence in global markets through a partnership with Mother Holdings in 2017. The agency currently works with the Singapore Economic Development Board, online food company Grain, RedMart, Manulife and many others.
The agency recently named Ariel Lee as its first head of mothering, as it sets to align job roles with its global partner, Mother. According to her LinkedIn, Lee most recently spent four years at BBDO Singapore as the senior account director and brings over 15 years of industry experience.