The Hoffman Agency names GM of Indonesia office

The Hoffman Agency has appointed Thomas Franky GM of its Indonesia office to propel the agency's presence within the Indonesia market. Franky is also responsible for working closely with the Singapore office to progress the agency's capabilities across the wider Southeast Asia region. Based in Jakarta, Franky reports to Caroline Hsu, MD, Asia Pacific.

The Hoffman Agency's Indonesia operation is one of eight fully-owned offices across Asia Pacific, working with brands including Legoland Malaysia and McAfee across a variety of integrated, multi-market communications programs. Franky was previously MD at Fortune PR for four years. According to the press statement, he successfully grew Fortune PR's business to be one of the biggest in Indonesia and launched two business units - digital communication consultancy diBe and brand communication consultancy Verbrand.

Franky said that Indonesia is one of the fastest-growing economies in the world, let alone Southeast Asia, and is home to a multitude of tech unicorns. "With Hoffman’s roots in Silicon Valley, I’m excited to bring my experiences to the mix and build on this synergy to grow the business," he added.

Meanwhile Hsu said that the agency set out to find a senior pro with a deep of understanding of traditional PR, digital and the Indonesian market. "Mission accomplished. It’s rare to find someone like Franky – someone with a go-getter, straight-talking attitude who shares our passion for putting Asia, and Asian brands, on the global map," Hsu said.

She added that with Franky leading our business in Indonesia, the agency is looking forward to further strengthening its Asia Pacific network, and building out its offering in Southeast Asia. "Which is just as well, as we see more and more brands incoming from the West ready to uncover everything this region has to give," she said.