The Hoffman Agency names China general manager

The Hoffman Agency has announced that technology and communications veteran Jason Cao will lead its China operations as general manager. Cao will be responsible for overseeing the operations of Beijing and Shanghai and providing strategic counsel to key clients, with a strong focus on Chinese brands expanding their operations globally.

Cao joins The Hoffman Agency from WE Communications China where he was the general manager of the Beijing operations, tech practice head and business development lead. With 18 years of experience in the communications industry, Cao has worked with clients from a wide array of industries, including information technology, consumer electronics, automation, manufacturing, chemical and energy.

“We are confident that Jason’s professional reputation and rich leadership experience in China will have a profound impact on our clients and on driving the business,” said Cassandra Cheong, managing director, Asia Pacific, The Hoffman Agency. “With broad insight into market transformation and management innovation, Jason will play a critical role in ensuring that The Hoffman Agency China surpasses its goals in 2017 and beyond.”

“2017 will be a tipping point as we experience technological shifts in Artificial Intelligence, Virtual and Augmented Reality, Internet of Things, robotics, Blockchain and Big Data,” said Cao. “With enterprises jumping onto the ‘big tech’ bandwagon, I hope to leverage our collaborative approach across geographies and cultures to build on our powerful brand and strong business foundation, while hammering home our ‘big tech’ proposition to navigate this fast-moving ecosystem.”

The Hoffman Agency China operations also announced new client wins, including Thales, a global technology leader for the aerospace, transport, defence and security markets, and Business France, the French government’s economic development entity.

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