The Hoffman Agency bags FiftyThree

FiftyThree, maker of designed-for-creators mobile tools, has officially entered Asia and appointed The Hoffman Agency as its public relations agency covering China, Hong Kong and Japan, following a five-way pitch.

FiftyThree made its debut in Asia with the launch of its Bluetooth enabled smart stylus Pencil.

“Over one-third of our users are based in Asia, so we are thrilled to introduce Pencil and our suite of creative tools to a market where we already have an active community,” said Rachel Romano, head of global PR for FiftyThree.

To support FiftyThree’s entry into Asia and unveil its flagship product Pencil, The Hoffman Agency executed an Asia-wide campaign aimed to establish FiftyThree’s brand as a creator that inspires innovation.

“FiftyThree’s cutting-edge mobile tools have removed barriers to creativity and have received very encouraging feedback from local communities,” said Jenny Chan, vice president business development and marketing (APAC) at The Hoffman Agency.