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The Edge SG launches new print magazine titled 'WOMAN'

The Edge SG launches new print magazine titled 'WOMAN'

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Business investment publication The Edge Singapore has launched a new magazine titled "WOMAN", which celebrates the individualism and achievements of women in Singapore. According to a press release, the first issue of the magazine featured 44 pages of stories of courage, entrepreneurship and tenacity from outstanding women in industries such as tech, investment, real estate, F&B, arts, healthcare and more. Besides physical copies of magazine, The Edge Singapore has also created a stand-alone website for WOMAN.

In a statement to Marketing, a spokesperson said WOMAN is a bi-annual magazine which has a circulation of almost 37,000 readers. It is added that its next issue will be out in March next year. Marketing has also reached out for additional comments for its marketing strategies.

Audrey Simon, editor of WOMAN, said the magazine is aimed at inspiring a new generation of women leaders, and to showcase the talent and bravery of women in Singapore.  “The women we have chosen to feature have overcome odds, forged their own paths, and defied expectations. We want to celebrate them as they should be celebrated, and to also learn from their experiences so we may inspire future leaders,” Simon said. 

The decision to title the magazine WOMAN was deliberate, she added. “The women of today are not a collective, as they pursue originality and individuality. WOMAN is a magazine to read and be inspired, invigorated and informed; it is for the woman who is strong, savvy, and knows who she is and what she wants," Simon said.

WOMAN’s first cover page features Esther An, chief sustainability officer for City Developments, who has led the charge for sustainability efforts within her industry, and beyond, for nearly two decades.  WOMAN also features up-and-coming entrepreneurs making waves in their industries, such as eco-beauty champion, Nadia Chan, who founded Maiko, the Singapore distributor for Australian skincare brand Canvas, and Chia Yee Hui of Idea Ink, whose unique illustration and visual recording firm earned accolades from prime minister Lee Hsien Loong himself. 

Others featured include cancer care leader Serena Wee of Icon Cancer Centre, and Lesli Berggren, founder of LOVE, NILS, who overcame the death of her 12-year-old son to honour his memory with a charity bringing social and emotional support to cancer-stricken children and their families.

With the magazine, The Edge Singapore is expanding its reach beyond investment ideas. Bernard Tong, CEO and publisher of The Edge Publishing said WOMAN is a part of The Edge Singapore's efforts to continuously invigorate its content for its readers.

“I am very proud of this project and of my team who has put this together. As a publication, we must evolve with the times to stay many steps ahead of the competition,” he said.

In April last year, The Edge Singapore partnered with South China Morning Post on a content deal to grow international readership and reach. The partnership entailed a content sharing agreement across digital and print platforms on SCMP’s weekly property publication, Property Post and EdgeProp Singapore. The collaboration aimed to allow both publications to offer property seekers "robust and actionable" content on the evolving property scene in Singapore and Hong Kong.

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