The Economist brings bold copy back with punchy OOH ads

The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well. 

In a series of one-off out of home placements, the newspaper has taken over billboards under bridges and at intersections with provocative statements. 

Featuring white text against a red backdrop, the statements vary from jabs at the use of AI as well as questions that invite readers to reflect, challenge norms and even, speak out. 

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Some of the statements include "Make AI worried you're going to take its job", "Don't jump to conclusions. Stroll there while enjoying the view" and "Do you have an unprompted opinion?".

It also features statements such as "Take the humble out of 'IMHO'", "Fake it till you make it to the newsagent", and "Have people say 'that's interesting' and mean 'that's interesting."

MARKETING-INTERACTIVE has reached out to The Economist for more. 

This isn't the first time The Economist has put out such tongue-in-cheek ads. Last year, it displayed ads across London to switch up its advertising to target a younger audience. 

Similarly, the ad placements feature white text against a red backdrop with statements that read "For fact's sake" and "Paint the town red". 

At the time, the campaign aimed at unveiling the newspaper's new tagline 'Independent journalism for independent thinking', according to media reports. 

Photo courtesy of Ant Melder, LinkedIn.

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