The Do Collective rebrands, sharpens client focus

Independent creative agency The Do Collective has unveiled a new identity as Those That Do, marking its evolution from a nimble collective into a multi-market creative company with operations in Sydney, Melbourne, London and Dubai.

The rebrand reflects growing demand from clients for campaigns that deliver immediate impact and tangible results. Those That Do will continue to focus on brand platforms, experience, activation and capability training, partnering with marketers seeking momentum in highly competitive categories.

Founder and director Ben Walker said the new name underscored the agency’s reputation for action-oriented creative. “Since our inception, we’ve become known for helping brands walk the talk. We have worked with clients who believe that what a brand does says more than a tagline ever could alone,” he said. “Those That Do reflects our evolution from a nimble collective of thinkers and makers into a creative company built for today’s momentum of hungry marketers.”

The leadership team remains unchanged, with Walker joined by managing director Nathan Quailey, head of strategy John Schonegevel, head of experiential Corey Clarke and client partner Yvette Harapa. In Dubai, general manager Ginny Jackson continues to lead the agency’s expansion, which began earlier this year with several new client wins across the Middle East.

Since its launch in 2022, the agency has built a portfolio that includes Maxwell & Williams, QV Skincare, KFC, Bluescope, Bumble and Clipsal. It is now positioning itself among Australia’s fastest-growing independents, competing with holding-group agencies by emphasising clarity, bravery and measurable brand impact.