The Coffee Bean & Tea Leaf Singapore has appointed Happy Marketer as its digital agency for the fifth year running. This is in a bid to expand its presence in the digital domain, with the agency as the key strategist facilitating the leap.
Happy Marketer will be responsible for the brand's media strategy and management, as well as continue to manage its website as the The Coffee Bean team looks to engage its consumers in more creative ways.
According to Karen Chua, director of sales and marketing, The Coffee Bean & Tea Leaf Singapore, the organisation chose to continue this partnership as Happy Marketer has proven to be a "reliable partner" over the years. It is also said that the agency is able to "react promptly" while working alongside the brand to inject creative touches on its digital communications, despite the "dynamic pace of the food and beverage industry.
"We appreciate partners such as Happy Marketer as they are able to evolve together with our brand in this ever-changing social landscape," Chua added.
“It’s indeed a privilege to have an iconic brand like The Coffee Bean & Tea Leaf® reposing faith in our abilities for 5 years and counting. In the age of myopic, short-term contracts, it is rare to find clients who take a long-term strategic view of their digital plans and we look forward to working closely with the client to uncover new flavours of digital to continue to drive business goals for them,” Prantik Mazumdar, managing partner, Happy Marketer said.