The Body Shop appointed Fimmick as its social media agency for 2013 after partnering up with it last year in a two-stage interactive Facebook Christmas campaign that garnered a 60% increase in fan base.
â€śThe innovative social media experiences brought by Fimmickâ€™s digital solutions echo our initiative to maximise our digital footprint,â€ť said Jenny Chung, external communications manager of The Body Shop in Hong Kong and Macau.
â€śAs a priority of our marketing strategy, we wish to maintain and enhance our brand follower relationships on social media.â€ť
Willy Lai, Fimmickâ€™s business director, shared Chungâ€™s excitement.
â€śThe Body Shop has been doing a great job in terms of engaging their followers on social media, in particular Facebook, and we will do our utmost to combine The Body Shopâ€™s insights with the latest social mediaâ€™s techniques, such as Facebookâ€™s Graph Search, to help optimise the brandâ€™s social media practice in 2013,â€ť he said.