The big idea behind Redbin – a growing award-winning creative agency

This post is sponsored by Redbin.

With all the problems in the world, who would want to take on more? Well, count us in. That is the very reason as to why our agency exists – a young, passionate, propitious, and empowered creative firm that turns business struggles into business success in the most cost-efficient way.

Redbin is a growing award-winning creative agency of problem solvers. We live and breathe strategic creative solutions for brands. Each and every time, we strive to do our best to come up with strategies that transform into some creative magic.

The PISO philosophy, which means “problem in, solution out”, is the big idea behind the agency. We welcome clients to throw in their problems, and we are more than willing to bring out creativity anchored on sharp strategy.

As a brand-first agency, we drive results by creating stronger connections. Knowing brands and consumers by heart is the formula of our team of problem solvers.

Attesting to this was our successful TGPagpagaling campaign for The Generics Pharmacy, which has positioned the brand to a level no other pharma has been before; along with our award-winning omni-channel communication hub campaign for an international brand, which won silver for Excellence in Marketing Innovation, and bronze for Excellence in Marketing to a Specific Audience at the recent Philippine Marketing Excellence Awards 2021.

Of course, every great team has a great leader at its helm. And by this, we mean our founder, chief executive officer and chief creative officer of Redbin, Ben Berdin.

You may have guessed why the surname rhymes with the name of the agency. You got it right. Redbin is an anagram of the surname, Berdin. After mixing up this six-letter surname, a small agency that produces big outputs was officially formed on 31 August, 2017.

Berdin loves being a father to his four children, being a partner in life and in business to his wife, smashing tennis balls on the court, and being in the company of his good friends, aka, beers.

But aside from these things, he also loves brainstorming for great ideas. No wonder he built his own agency. However, more than his passion for strategic creativity, we know our lead problem solver has one more reason that made him put up his own creative shop. And this is what Berdin gladly shared:

“I want to inspire the young ones.”

He added: “The idea of having an agency had been lying dormant in my head even when I was still at Publicis JimenezBasic, occasionally popping out in conversations over some fish balls or beer with my ex-colleagues. Countless conversations later, Redbin was officially registered.”

After his stint as a junior writer under Roger Pe, the late advertising guru made him realise that he was actually destined to be an art-based adman. He started at Avellana & Associates and then Basic Advertising as a visualiser, and “within a year or so, Basic and JimenezDarcy merged as Publicis JimenezBasic. From then on, I worked my way to ultimately become who I am today under the guidance of so many brilliant people, especially Mon and Abby”.

As the former business unit head and group creative director at Publicis JimenezBasic who cross-specialised in strategy development, creative direction, and business management, his creative expertise catapulted many brands to success – Alaxan, Revicon, Bioflu, Solmux, Jollibee, Chowking, and Magnolia Ice Cream, among others.

Being in the industry for 23 years, Berdin generously shares his insights with our team at Redbin.

I bring with me the wisdom that I’ve gained from working on a lot of brands, big and small alike; exchanging ideas with a lot of brilliant minds in the industry, most of whom you don’t see their names in awards shows, but are actually the ones behind great campaigns; decisive and fearless clients responsible for making any ad agency great; and my rich and real-life insights as a consumer myself.

When asked how he sees his team of problem solvers, he said:

Coming from different generations and backgrounds, each has its own way of attacking a problem. However, when put together for a unified purpose, they become irrefutable.

From having less than 10 employees to more than 30, Redbin continues to grow, and Berdin recognises that it is all because of its people. The people he hired not only for their talent, but most importantly for their attitude. The very people who he wants to go with, not only to the hearts of consumers, awards shows, and e-numan, but literally to places Redbin has never been before.

No wonder he is looking forward to hopping on a plane and going on a post-pandemic international trip with the whole team.

“Literally and figuratively, there won’t be a Redbin without Ben Berdin. But each of us in the agency knows why we are here, and what we are here for – it is our common desire for solving problems, and bringing out strategic creativity.”

Redbin has just started, and we are thrilled to create more campaigns with different brands, and together, bring ideas to life.

Visit redbinpiso.com and connect with Redbin on LinkedIn and Facebook to learn more.