The art of influence: How Rubison Marketing Solutions crafts award-winning brand experiences

Rubison Marketing Solutions, an integrated force in digital, marketing, and public relations, has garnered the Gold Award for Best Use of Influencer at the 2025 Marketing Events Awards by MARKETING-INTERACTIVE. This achievement underscores the agency's innovative approach to influencer marketing and their commitment to crafting compelling brand events for clients. 

Tailored solutions drive success 

In the competitive landscape of marketing agencies, Rubison Marketing Solutions distinguishes itself through its tailored and result-oriented approach to each client. "We don't simply follow industry benchmarks or competitor strategies," said Samson Lam, managing director of Rubison Marketing Solutions. "Our approach is built on a comprehensive understanding of market landscape and the specific brief provided by our clients."  

By emphasising unique brand experiences with taste and attention to detail, Rubison develops campaigns that resonate with the target audiences and stand out in a crowded marketplace.  

Creating award-winning campaigns 

The agency's recent triumph with "An artful palate" campaign for Morpheus at City of Dreams exemplifies their focus on creativity and originality. The campaign's success stemmed from a deep understanding of the brand essence, enhanced through strategic partnerships with media powerhouses of taste and style alongside reputable stakeholders and influencers to maximise reach.  

"Every element, from visual and textual content to video and sound, was meticulously produced to elevate the brand experience," Lam noted, emphasising how their PR activation was thoughtfully crafted to align with relevant news beats, ensuring a significant return on publicity efforts. 

The science of event curation 

For Rubison, successful event experiences are built on three fundamental pillars: novelty, rarity, and wow factors. "Novelty injects fresh experiences that spark curiosity, while rarity adds exclusivity, making attendees feel part of something unique," Lam explained. The wow factors create those unforgettable moments that generate buzz and leave lasting impressions.  

This comprehensive approach goes beyond mere storytelling, creative elements, memorable moments, and effective implementation strategies are all essential to win audiences' hearts. “It’s not only about what to tell, but also about who to tell, how to tell it, and through which channels.” 

Strategic influencer integration 

In today's digital landscape, the strategic use of social influencers has become increasingly crucial for event success, particularly in lifestyle categories. However, Lam emphasised that influencer selection must be carefully evaluated based on content quality and geographic reach, since this is important in expanding the event's audience and enhance participation and engagement.  

"What's even more critical is sustaining momentum and converting awareness into actual conversions," he added, highlighting Rubison's holistic approach to ensuring lasting impact through comprehensive marketing strategies. This thoughtful integration of influencer partnerships has not only earned industry recognition but has also delivered measurable results for their clients. 

This article is done in collaboration with Rubison Marketing Solutions.