Thai martech startup Zanroo to receive US$7.4 million investment

This is a sponsored post by Zanroo.

“Zanroo” is the fastest-growing “Insight Discovery” MarTech startup in Southeast Asia. The startup enables real-time big data analytics to help brands discover actionable insights that enhances campaign activation and crisis management. In just four years, Zanroo has managed to amass more than 300 leading brands that span verticals of banking, automotive, telecom, e-commerce, aviation, consumer goods sectors, and etc.

Today, Zanroo entered a new milestone to join the US$24.18-billion martech (Marketing Technology) and adtech (Advertising Technology) industries. Zanroo aims to secure a global footprint as ‘the next unicorn startup’ via a healthy funding of US$7.4 million from its Series-A round funding, a bespoke proprietary technology, and strong teams of local professionals in individual markets.

“When Zanroo was founded in 2013, we were a two-people company,” recounted Chitpol Mungprom, chief executive officer and founder of Zanroo.

“In just four years, we’re active in 15 countries with more than 150 employees across Malaysia, Singapore, Indonesia, Philippines, Myanmar, Cambodia, Vietnam, Japan, Taiwan, Hong Kong, Australia, Sri Lanka, Pakistan, the UK and Thailand which is the headquarter. Since our inception, Zanroo has recorded year-on-year revenue growth in the 200% and 400% range.”

“We set ourselves apart with an all-encompassing range of services. On the software front, our social listening and engagement tools are able to slice and dice multi-lingual content to generate actionable insights. This is extremely important for our consultancy services in which we advise brands on strategic and tactical initiatives by seizing opportunities quickly and intercept crisis effectively. Furthermore, Zanroo is the first company in this field to be awarded an ISO 27001 certification – a gold standard for information security management,” he pointed out.

2017 marks another milestone for Zanroo in its global expansion roadmap. It embarked on a Series-A funding to raise US$7.4 million from venture capital firm, Shift Ventures, which represents institutional investors, notable business owners and high-net-worth individuals. Apart from obtaining capital, Zanroo will be able to leverage on the Shift Ventures strength in business advisory for global expansion.

“To empower Zanroo for its global expansion, we developed another advanced solution called ‘Arun’,” added Udomsak Donkhampai, Chief Technology Officer and Founder of Zanroo. “Its name was inspired by Wat Arun, or the Temple of Dawn - a world-renowned temple that’s famous for its principal stupa and is regarded as the most beautiful in Thailand. The name ‘Arun’ is therefore an ideal representation of its Thai origin”.

“With well-thought, well-designed algorithms, Arun has the ability to process big data quickly and intelligently. First of its kind, Arun aggregates paid, owned and earned media holistically for ROI measurement, elevating businesses across all industries to a new level. All-in-all, Arun facilitates accurate business decision making,” Udomsak explained.

Zanroo has four strategic key advantages:

1) cutting-edge products and technologies;

2) strong local sales team;

3) good client servicing and after-sales services; and

4) marketing consultancy.

It is in the pipeline for Zanroo to enter cities in the US and China with its full-fledged marketing plan consisting above-the-line (ATL) and below-the-line (BTL) campaigns late this year, followed by European cities later on. Zanroo’s strategic decision to venture into the global market produces an opportunity for Thailand to showcase their capabilities in the MarTech arena as it introduces the brainchild of Thai people off-shore with an ambition to be the first Thai startup brand to make its mark globally.

“Arun will be a game changer due to its capability to help brands around the world to spur their businesses and increase their marketing performance. We are confident that Zanroo will achieve US$7.43 million (THB260 million) revenue target this year. And by 2019, Zanroo will be presented in 40 countries worldwide with revenues reaching US$30 million (approx. THB1 billion). We also envision Zanroo as the first Thai brand to become a unicorn startup and one of the world’s top-ten MarTech companies,” Chitpol concluded.